Instagram and TikTok both.
Paste either and it picks the right approach.
ResearchFree
Profile Insights
Paste any Instagram or TikTok profile and see which videos actually worked, and the pattern behind why.
What it does
Scrolling a competitor's feed won't tell you which of their videos actually landed. View counts lie, and half of what looks viral is a fluke. Profile Insights pulls a profile's recent posts, ranks them by engagement rate instead of raw views, and picks the real top five. Then it finds the thread running through them: shared topics, hook types, repeat hashtags, and the format that keeps showing up.
You paste one URL. It handles the platform, the data, the ranking, and the pattern-finding. You get a profile summary, a read on how often they post, five ranked video breakdowns (hook, format, and why it worked), and a patterns panel that tells you what makes this account's content work overall.
Key features
What makes it work
Ranked by engagement, not views.
Likes-over-followers surfaces the videos that punched above the account's reach, not just the one viral outlier.
A real breakdown per video.
Each of the top five gets a topic, the actual hook, a format tag, a short why-it-worked, and its hashtags.
The cross-video pattern.
Shared topics, repeat hooks, hashtags used across multiple winners, and the format trend, the account's working formula in one view.
How often they really post.
A clear cadence read ("about one a day," "a few a week"), so you know the rhythm behind the results.
Honest when it can't.
Private, deleted, or rate-limited profiles get a clear message, never fake insights from an empty feed.
Who it's for
Pick your scenario
You want to know what's really working for your top competitor.
Scrolling their feed tells you what they post, not what actually lands. Paste their profile and see the real top five by engagement, plus the patterns behind why those specific videos overperformed.
Profile Insights
How it fits
On the belt
Learn what's working from the profiles you'd want to be.
The real top five by engagement, plus the patterns behind them.
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